Over 900+ 5 Star Reviews
    ISO9001/cGMP Certified Manufacturing
    Innovative Formulations with Premium Ingredients

    Optimising Your Health Since 2016

    Our journey began with a simple yet powerful idea: to provide innovative, science-backed supplements that optimise cognitive function, longevity and physical wellbeing.

    • 10K+
      Lives Enhanced
    • 1M+
      Units Sold Worldwide
    • 900+
      5 Star Reviews
    • 8+
      Countries Worldwide

    Our Flagship Products

    Welcome to the future of optimised performance and restful recovery with our most innovative products yet: Prime Day & Prime Night.

    Ingredients Make the Difference

    Branded ingredients represent the gold standard in supplementation, offering superior quality, consistency, and effectiveness. That's why we choose these premium ingredients and so should you.

    PRIMESELF

    Interested in learning more?

    • Your Guide To Magnesium

      Choosing the Right Form for Optimal Health

    • Our Mushroom Extracts

      What makes our mushroom extracts great?

    • Certified Plastic Neutral

      How our mission goes beyond our supplements

    • Community Events

      Stay tuned for all future event dates and information