About Us

Our Story

Established in 2016, is a new-age health and wellness company dedicated to providing smart, functional, and effective supplements that enhance health, wellness, and performance. It all began with our founder & CEO Tristan van Moerkerken, in search of a natural alternative to ADHD medication.

With hundreds of available options all claiming to walk the talk, upon a closer look at the ingredients it was clear why everyone has the mindset, “supplements don't work”, this is where the fire that forged PrimeSelf began! “If you want something done right, do it yourself”, after months of research, consultations with industry leading experts and several self-experiments later, the current flagship product was born, Prime Mind.

A natural nootropic cognitive enhancing formulation that delivered what every other product on the market promised. The product was simple, it contained a synergistic set of ingredients at the correct dosages and was not price driven. This was the blueprint for every product going forward! What do we want this product to do and what do we need to make that happen!

Welcome to the PrimeSelf Guide Ebook

A Blueprint for a Better You

Welcome to the PrimeSelf Guide, where we embark on a journey together to optimise and upgrade every aspect of your life. At PrimeSelf, we believe in becoming the best version of yourself—your PrimeSelf. This e-book is not just about our products; it's a holistic approach to better health, improved mental well-being, enhanced relationships, and overall life optimisation.

Our Values

Innovative Products, Designed for Optimal Health & Performance. Inspired by Nature, Backed by Science!

Innovative & Effective Supplements

Inspired by nature, backed by science. We are leading the market with a range of cutting-edge supplements in the Nootropic, Adaptogen and new age ingredient space.

Evidence-Based Formulations, Backed by Science

All of our products feature science-backed ingredients in clinically effective doses. We pride ourselves on using branded, patented, and premium ingredients in our formulations.

Honesty & Transparency

We are committed to using 100% authentic ingredients and completely transparent product labels so you know precisely what you’re putting in your body. No unnecessary fillers, hidden ingredients or nasties included!

Our Purpose

To empower people to become their best possible selves, without worry. We believe that healthy living should be simple. We make a commitment to you and to the environment, through creating the best quality products in the most sustainable way possible.

We aim to do this by sourcing responsibly, doing plenty of research and constantly being transparent. We will always use the best possible ingredients, industry-leading.

Inspired By Nature, Backed By Science!

In a market flooded by supplements with fancy labels, outlandish marketing claims and “secret” proprietary blends, we knew what we had to do to set ourselves apart. It was simple, we had to forget about the “price first” mindset and focus on creating products that worked.

Quality and integrity is our key focus, we aim to provide only the best and this means no, ineffective dosages, arbitrary ingredients, unnecessary fillers, banned substance, and most importantly, no proprietary blends!


Modern life demands more from us on a daily basis, which means to have an edge, you need to be on top of your game. It doesn't matter whether you are a student, athlete, entrepreneur, stay-at-home parent, or your everyday joe, if you are looking to become a better, healthier, and higher-performing version of yourself, PrimeSelf® is designed for you!

Quality & Honesty

Expert Manufacturing & Quality Control

We are dedicated to providing the highest quality products to our customers. To achieve this goal, we have partnered with the industry's leading manufacturers and research and development facilities, ensuring all of our products are manufactured under strict ISO and GMP standards.
Every ingredient in our formulations is accompanied by a certificate of analysis (COA) and we maintain samples from each production batch for future testing and reference.

Want to see the COA for a specific product or ingredient? - Just ask