Tristan van Moerkerken

The People & Purpose Behind PrimeSelf

I started PrimeSelf because I couldn't find a supplement I actually trusted.

Everything was underdosed, overpromised, or hiding behind a proprietary blend.

I decided to build what I was looking for - and it turned out a lot of other people were looking for the same thing.

— Tristan van Moerkerken

Founder & CEO, PrimeSelf

Chapter 01

A Problem Without a Solution

Tristan didn't set out to build a supplements brand. He set out to solve his own problem. Frustrated with conventional ADHD medication and the side effects that came with it, he turned to the supplement market looking for a natural alternative - and found very little worth trusting. The products were underdosed, the labels were opaque, and the claims were disconnected from the science.

Chapter 02

Building What Didn't Exist

In 2016, working from a garage in South Africa, Tristan decided to build what he couldn't find. Every formulation would be clinically dosed. Every ingredient would be labelled. There would be no proprietary blends, no unnecessary fillers, and no exaggerated promises - just products that could stand up to scrutiny. PrimeSelf's first product was one Tristan would take himself.

Chapter 03

A Brand Built on What Works

Today, PrimeSelf ships to customers across South Africa and internationally, with a growing range of science-backed formulations spanning mental performance, sleep, recovery, and nutrition. The brand has served tens of thousands of customers - athletes, professionals, students, and everyday people who want to perform at their best. The standard hasn't changed: if it doesn't work, we don't make it.

What We Stand For

Our Values

  • Innovative

    We create forward-thinking formulations informed by the latest research and built with premium, purposeful ingredients.

  • Trusted

    We believe in total transparency — from clear labelling to rigorous testing and honest results. What you see is exactly what you get.

  • Effective

    Every product is crafted with science-backed dosages and high-quality ingredients to deliver noticeable, meaningful impact.

A Decade in the Making

2016

PrimeSelf Established

In 2016, Tristan van Moerkerken founded PrimeSelf after a personal search for a natural alternative to ADHD medication left him frustrated with what the market had to offer — underdosed, overpromised, and hiding behind proprietary blends. Determined to build something he could actually trust, he set out to create a supplement brand built on full transparency, clinically effective dosages, and ingredients you could research yourself. That founding standard remains the non-negotiable at the core of every product today.

2017

First Employee

Just a year after launch, growing demand meant PrimeSelf welcomed its first full-time team member — a signal that what started as one founder's personal mission was becoming something bigger. The brand had found its audience: people who valued honesty over hype and real results over clever marketing. It was the beginning of a team built entirely around that belief.

2018

Range Expanded, Team Grew

By 2018, PrimeSelf had expanded well beyond its original product offering, broadening its range to cover more aspects of health, performance, and recovery — all formulated to the same demanding standard. The team grew alongside the range, bringing in people who shared the brand's commitment to science-led, transparent supplementation. More products. More expertise. The same uncompromising approach.

2022

Rebrand and New Launch

2022 marked a significant evolution for PrimeSelf — a full rebrand and product relaunch that sharpened the brand's identity and brought its visual world in line with the quality of what was inside the packaging. The new look reflected a more confident, mature brand: still rooted in science and transparency, but with a clearer voice and a bolder presence. Same values. Stronger expression.

2024

International Expansion

In 2024, PrimeSelf began shipping internationally for the first time — reaching customers in the UK, EU, and US. What started as a proudly South African brand had grown into something that resonated far beyond its origins, a reflection of the genuine global demand for supplements built on transparency, science, and integrity. PrimeSelf is now available to health-conscious customers across three continents.

2025

Certified Plastic Neutral

In 2025, PrimeSelf achieved certified plastic neutral status — a commitment that reflects the brand's wider responsibility to the environment, not just to its customers' health. Every unit sold now offsets an equivalent amount of plastic waste from entering the environment. It is a meaningful step in building a brand that is as good for the planet as it is for the people who use it.

120,000+Customers
1,000+5-Star Reviews
1,200,000+Units Sold
8+Countries