Better You, Every Day
Science-backed supplements. Clinically dosed. Patented branded ingredients. No proprietary blends.
The premium you pay is earned - not assumed.
Our product range is independently third party tested by LightLabs, and the results are available for you to view on every product page.
We use the same dosages studied in clinical trials. Not token amounts that look good on a label but do nothing in your body.
We source KSM-66, Magtein, BioNMN and other globally patented ingredients with verified purity and clinical backing.
Every ingredient and dosage is listed in full. What you see is exactly what you get — no hiding behind blend labels.
1100+ verified reviews across our product range.
Insane results - I’ve had monster weight training sessions the last week, breaking through a long standing plateau with increases of up to 50% additional weight added in the last week’s sessions. It may well be the optimal absorption provided by the addition of magnesium. I’m ordering more! Worth trying to see if you get the same results!
Simon B.
I've really stuggled with poor sleep for the last 6years (since having kiddos). PrimeSelf Natural sleep helped me to wean myself off OTC sleeping tablets. A proper unwinding& screen-free bedtime routine, paired with Natural Sleep seems to be the perfect combo! Amazing product!
Christel B.
I have mentally tiring days with working and studying combined for months. I feel like I have enough sustained focus to get through both effectively with the help of these capsules
Brayden P.
If I run more than 4km I need Cell Fuel to give me vooma! It gives me spring in my step and oomph to run another 15 km!
Joni P.
Feeling the Difference with GlucoVantage! I've been using GlucoVantage Capsules for a few weeks now, and I'm genuinely impressed. They've helped me manage my blood sugar levels more steadily, and I’ve started noticing a gradual drop in weight, especially around the tummy area. It feels good to see real progress without harsh side effects. Looking forward to even better results with continued use.
Mariaan B.
Perimenopause definitely affected my sleep quality, i found drinking Prime Night I slept much deeper at night and wake up well rested without a groggy feeling the next day.
Yvette N.
For the first time in almost a year my knee is not aching all day long! I HIGHLY Recommend these
Lesmarie W.
Marked improvement noted in general gut health. My daughter is diabetic and have had multiple issues relating to gut health. Diagnosed with IBS. Taking gut health regularly and marked improvement noted
Andrea V.
Works great. Sleep so much better and no longer having muscle cramps at night. Really recommend it!
Louise C.


Prime Day & Night Combo
Two formulas. One unbroken loop of performance and recovery.
Not generic bulk powder. Patented extracts with proven purity, potency, and clinical backing.
Pharmaceutical-grade NMN with verified purity and stability for reliable NAD+ elevation.
The only dihydroberberine delivering 5x greater bioavailability than standard berberine.
Patented form clinically proven to raise brain magnesium levels - no other form achieves this.
Industry gold standard for mineral chelation, verified fully-reacted for maximum absorption.
The most clinically researched collagen peptide with 40+ studies on joints, skin, and muscle.
The most clinically studied ashwagandha extract on the market, standardised to 5% withanolides.
The only standardised theacrine shown in trials to provide clean energy without tolerance build-up.
Standardised for all active compounds, not just 6-paradol like inferior grains of paradise extracts.
The most clinically validated curcumin extract with 80+ studies backing its anti-inflammatory efficacy.
The only mushroom blend with clinical data showing a 17.6% power increase and measurable VO2 max gains.
Precision-fermented pure salidroside - sustainable and free from the variability of wild Rhodiola.
Stabilised Alpha-GPC that resists gelling unlike standard forms, ensuring consistent dose and potency.
Standardised to 50% bacosides - the highest potency benchmark in clinical memory research.
Synthetic MK-7 with proven bioequivalence to fermented forms, free from soy and contamination risk.