Your best routine, first
Get 30% off sitewide before anyone else. Sign up for early access and shop from Wed 25 November, 2 days before the public sale opens.
Private sale code lands in
How it works
Four steps to shop first
Sign up
Add your email below to join the private sale list.
Watch your inbox
On Wed 25 November at 6am we send your private sale link and code.
Shop first
Use your code at checkout for 30% off sitewide and first access to our limited edition drop.
We deliver
Orders ship as normal, with free local delivery on orders over R500.
The private sale runs from Wednesday 25 to Thursday 26 November. While stock lasts.
A note for subscribers
Your routine, rewarded
Your 15% subscriber discount carries on as usual. If your recurring order is processed between Monday 23 and Sunday 29 November, we add a further 15% on top, so that order comes to 30% off in line with our Black Friday sale.
There's nothing you need to do. It's applied for you at billing.
Black Friday week, 23 to 29 November
- Mon 23
- Tue 24
- Wed 25
- Thu 26
- Fri 27
- Sat 28
- Sun 29
- 15%
- Your subscriber discount, on every order
- 15%
- Black Friday discount on orders processed 23 to 29 November
- 30%
- Off your recurring order that week
The additional 15% Black Friday discount applies to subscription orders processed between Monday 23 and Sunday 29 November 2026, on top of your 15% subscriber discount, for 30% off in total. Questions? Email info@primeself.co.za.
Frequently
Asked
Questions
When does the private sale start?
Private sale access opens on Wednesday 25 November and runs until Thursday 26 November. The public Black Friday sale starts on Friday 27 November.
How do I get private sale access?
Sign up with your email on this page. We'll send your early access link and code when it opens.
What's on sale?
30% off sitewide. No exclusions.
What is the limited edition product?
A Black Friday exclusive, made in limited numbers. Early access members get first access before it's released to everyone. Once it's gone, it's gone.
I have a subscription. What do I get?
You keep your 15% subscriber discount, and any recurring order processed between Wednesday 25 and Sunday 29 November gets a further 15% off. That's 30% off in total, in line with our Black Friday sale.
Do I need a code for my subscription order?
No. Both discounts apply automatically to qualifying subscription orders.
My next subscription order isn't between 23 and 29 November. Can I change it?
You can email info@primeself.co.za and we'll help.
Is shipping free?
Local delivery is free on orders over R500. Subscription orders always ship free, with no minimum.
What if an item sells out?
Early access gives you first pick, but stock is limited. If we can't fulfil an item, we'll let you know and refund it.
Don't wait for Friday
Join the early access list to shop 30% off before everyone else, and be first in line for our limited edition Black Friday drop.