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About Us
Smart. Effective. Supplements.
Our Story
Established in 2016, is a new-age health and wellness company dedicated to providing smart, functional, and effective supplements that enhance health, wellness, and performance. It all began with our founder & CEO Tristan van Moerkerken, in search of a natural alternative to ADHD medication.
With hundreds of available options all claiming to walk the talk, upon a closer look at the ingredients it was clear why everyone has the mindset, “supplements don't work”, this is where the fire that forged PrimeSelf began! “If you want something done right, do it yourself”, after months of research, consultations with industry leading experts and several self-experiments later, the current flagship product was born, Prime Mind.
A natural nootropic cognitive enhancing formulation that delivered what every other product on the market promised. The product was simple, it contained a synergistic set of ingredients at the correct dosages and was not price driven. This was the blueprint for every product going forward! What do we want this product to do and what do we need to make that happen!
Our Difference
First to market in South Africa, PrimeSelf is leading the market with a range of cutting-edge supplements in the Nootropic, Adaptogen and new age ingredient space.
We have partnered with industry leaders, resulting in our expertly formulated product range boasting effective dosages, branded ingredients and synergistic formulations!
The Problem?
The supplement industry is under-regulated and outdated. Simply put, the market is filled with mediocre products, sub-par ingredients, and questionable formulations.
The Solution?
PrimeSelf is dedicated to changing this and creating industry-leading products to pave the way for a new standard in the health and wellness space.
We have partnered with industry leaders, resulting in our expertly formulated product range boasting effective dosages, branded ingredients, and synergistic formulations! Our products are designed to work, it's simple. We love them, we believe in them and we are confident you will too!
Our Purpose
To empower people to become their best possible selves, without worry. We believe that healthy living should be simple. We make a commitment to you and to the environment, through creating the best quality products in the most sustainable way possible.
We aim to do this by sourcing responsibly, doing plenty of research and constantly being transparent. We will always use the best possible ingredients, industry-leading.
Inspired by Nature, Backed by Science!
In a market flooded by supplements with fancy labels, outlandish marketing claims and “secret” proprietary blends, we knew what we had to do to set ourselves apart. It was simple, we had to forget about the “price first” mindset and focus on creating products that worked.
Quality and integrity is our key focus, we aim to provide only the best and this means no, ineffective dosages, arbitrary ingredients, unnecessary fillers, banned substance, and most importantly, no proprietary blends!
#BecomeYourPrimeSelf
Modern life demands more from us on a daily basis, which means to have an edge, you need to be on top of your game. It doesn't matter whether you are a student, athlete, entrepreneur, stay-at-home parent, or your everyday joe, if you are looking to become a better, healthier, and higher-performing version of yourself, PrimeSelf® is designed for you!
Our Values
Innovative Products, Designed for Optimal Health & Performance. Inspired by Nature, Backed by Science!
Innovative & Effective Supplements
Inspired by nature, backed by science. We are leading the market with a range of cutting-edge supplements in the Nootropic, Adaptogen and new age ingredient space.
Evidence-Based Formulations, Backed by Science
All of our products feature science-backed ingredients in clinically effective doses. We pride ourselves on using branded, patented, and premium ingredients in our formulations.
Honesty & Transparency
We are committed to using 100% authentic ingredients and completely transparent product labels so you know precisely what you’re putting in your body. No unnecessary fillers, hidden ingredients or nasties included!
Quality & Honesty
Expert Manufacturing & Quality Control
We are dedicated to providing the highest quality products to our customers. To achieve this goal, we have partnered with the industry's leading manufacturers and research and development facilities, ensuring all of our products are manufactured under strict ISO and GMP standards.
Every ingredient in our formulations is accompanied by a certificate of analysis (COA) and we maintain samples from each production batch for future testing and reference.
Want to see the COA for a specific product or ingredient? - Just ask
